LOTTERY

Short List
ClientCHILDHOPE ASIA PHILIPPINES
ProductCHILDREN'S CHARITY
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Type of EntryTV/Cinema
CategoryA16. Public Service, Charity & Fund Raising
TitleLOTTERY
Product/ServiceCHILDREN'S CHARITY
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Production Company:REVOLVER STUDIOS Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerDavid Guerrero
Executive Creative DirectorDavid Guerrero/Joel Limchoc/Simon Welsh
Creative DirectorSimon Welsh/Joel Limchoc
CopywriterAlgy Sharman/David Guerrero
Agency ProducerJing Abellera
Advertiser's SupervisorTeresita Silva
Account SupervisorLynne Esguerra
DirectorJoel Limchoc
Art DirectorAl Brown
Post ProductionPost Manila

Brief Explanation

There are over 300,000 homeless children in the Philippines. Many are born of drug-addicted parents, live their life on the streets, and have to beg and scavenge for food. So, our strategy was to really emphasise that these kids, through no fault of their own, have never had a chance at life. The TV spot shows a place where children’s fates are sealed by a random combination of lottery balls. Will they have a good upbringing and lead a stable happy life, or will they lose life’s lottery, be born into poverty on the streets of Manila and die young?