20 PESOS

Title20 PESOS
ClientBAYAN TELECOMMUNICATIONS
Product / ServiceTELECOMMUNICATIONS
CategoryA14. Commercial Public Services
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Production Company:POSTMANILA Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerDavid Guerrero
Executive Creative DirectorDavid Guerrero/Joel Limchoc/Simon Welsh
Creative DirectorBrandie Tan/Tin Sanchez
CopywriterAlgy Sharman/David Guerrero
Agency ProducerJing Abellera
Advertiser's SupervisorJohn V. Rojo
PlannerCristina Buenaventura
Account ManagerEric Oandasan
Account SupervisorOmbet Traspe
DirectorJoel Limchoc
Art DirectorAl Brown

Brief Explanation

Bayan Business is the business divison of Bayan Telecoms. It specializes in telecom solutions for small and medium sized businesses in the Philippines. So the strategy for this campaign was to encourage even relatively small businesses to think big. In this TV spot we follow the journey of a small boy who finds just 20 pesos on the street, and instead of just spending it on an ice cream he thinks big and turns it into a brand new bike. The message: ‘You are never small to think big’