Title | DOG AND MONKEY |
Brand | DOGGY MAN H.A.CO.,LTD. |
Product / Service | PETSTECT PLUS |
Category | A07. Miscellaneous |
Entrant | DAIKO ADVERTISING Osaka, JAPAN |
Entrant Company: | DAIKO ADVERTISING Osaka, JAPAN |
Advertising Agency: | DAIKO ADVERTISING Osaka, JAPAN |
Production Company: | TOEI COMMERCIAL FILM CO. Osaka, JAPAN |
Credits | |
Creative Director | Junichi Nakamura |
Copywriter | Junichi Nakamura |
Planner | Junichi Nakamura/Yoshiko Yato/Mariko Kita/Masahiko Nomura/Hiroshi Uchida |
Account Supervisor | Yuichiro Numata/Kazuaki Hirayama |
Director | Masahiko Nomura |
Producer | Shigeki Fujita/Sadao Kida |
Editor | Miyuki Uchino(Aogumi Inc.) |
Sound Design/Arrangement | Tomohiro Niiyama |
Art Director | Junichi Nakamura/Masako Tokoro |
#Objective We would like to appeal the effect of the flea protection as well as the additional point of mosquito repellent. #Target Audience Pet owners who are conscious of pet's hygiene management and healthcare. #Concept A Japanese phrase of "a relationship between dogs and monkeys" is equivalent to a English idiom "like cats and dogs". We aimed to make a strong impresstion of the product by showing the nice relation between them which is opposite situation we anticipate.