Title | FATHER & SON |
Brand | STARSHIP FOUNDATION |
Product / Service | CHILDREN'S HOSPITAL |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company: | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency: | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Credits | |
Executive Creative Director | Toby Talbot |
Creative Director | Adam Kanzer |
Copywriter | Natalie Knight |
Agency Producer | Kim Baldwinson |
Advertiser's Supervisor | Andrea Parker |
Account Manager | Vanita Mistry |
Account Supervisor | Sandra Jonkers |
Director | Steve Ayson |
Producer | Cindy Cavanagh |
Art Director | Brett Colliver |
Each year around 100,000 children are admitted to Starship, New Zealand’s largest children’s hospital. The Starship Foundation is a charity that raises money for the hospital by providing life saving medical equipment as well as care and support for patients and their families. We were asked to produce a campaign to raise awareness and donations for their annual appeal. As any parent knows, having a sick child is one of the hardest things you can ever face. Based on this insight we created a commercial that conveys the emotion a parent feels when their child is sick.