FATHER & SON

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ClientSTARSHIP FOUNDATION
ProductCHILDREN'S HOSPITAL
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Type of EntryTV/Cinema
CategoryA16. Public Service, Charity & Fund Raising
TitleFATHER & SON
Product/ServiceCHILDREN'S HOSPITAL
Entrant Company:DDB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency:DDB NEW ZEALAND Auckland, NEW ZEALAND
Production Company:THE SWEET SHOP Auckland, NEW ZEALAND

Credits

Executive Creative DirectorToby Talbot
Creative DirectorAdam Kanzer
CopywriterNatalie Knight
Agency ProducerKim Baldwinson
Advertiser's SupervisorAndrea Parker
Account ManagerVanita Mistry
Account SupervisorSandra Jonkers
DirectorSteve Ayson
ProducerCindy Cavanagh
Art DirectorBrett Colliver

Brief Explanation

Each year around 100,000 children are admitted to Starship, New Zealand’s largest children’s hospital. The Starship Foundation is a charity that raises money for the hospital by providing life saving medical equipment as well as care and support for patients and their families. We were asked to produce a campaign to raise awareness and donations for their annual appeal. As any parent knows, having a sick child is one of the hardest things you can ever face. Based on this insight we created a commercial that conveys the emotion a parent feels when their child is sick.