WEST BANK

Spike
TitleWEST BANK
ClientSKY TELEVISION
Product / ServiceSKY NEWS
CategoryA11. Publications & Media
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company:DDB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency:DDB NEW ZEALAND Auckland, NEW ZEALAND
Production Company:UBER CONTENT Los Angeles, USA

Credits

Executive Creative DirectorToby Talbot
Creative DirectorAdam Kanzer
CopywriterAdam Kanzer/Scott Kaplan
Agency ProducerTania Jeram
Advertiser's SupervisorMike Watson
Account ManagerBrad Armstrong
Account SupervisorDanielle Richards
DirectorCole Webley
ProducerJared Harris/Executive Producer - Preston Lee
EditorKim Bica
Sound Design/ArrangementEleven Sound/Santa Monica
Art DirectorChuck Tso
Other CreditsJudy Thompson - Executive Tv Producer/Scott Wallace - Managing Partner

Brief Explanation

In this spot, we see reports of a news event being delivered by the actual news subjects, not a reporter. The message of 'Let the News Speak for Itself' highlights the unbiased nature of SKY News channels.