CAR WASH

TitleCAR WASH
ClientTHE COVENANT CARS
Product / ServiceCHEVROLET
CategoryA08. Cars & Automotive Services
EntrantLEO BURNETT MANILA Makati City, THE PHILIPPINES
Entrant Company:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Advertising Agency:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Production Company:MEDIA CIRCUIT Makati City, THE PHILIPPINES

Credits

Executive Creative DirectorRaoul Panes
Creative DirectorRaoul Panes/Dax Dacayan
CopywriterRaoul Panes/Dax Dacayan/Ryan Giron
Agency ProducerLady Cajanding
Account ManagerBen Reyes/Kandice Ting
Account SupervisorCathy Nicolay
DirectorRaul Ona
ProducerRica Lustre
Art DirectorRyan Giron

Brief Explanation

In the Philippines, neighborhood car washes are typically backyard sheds with efficient wash boys and basic equipment like power hoses and water drums. It is here where we see our hero getting a nice shower and rub-down. Or is it his car?