BELIEVE IT OR NOT

TitleBELIEVE IT OR NOT
ClientNEW ZEALAND LOTTERIES
Product / ServiceSCRATCH & WIN TICKET
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company:DDB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency:DDB NEW ZEALAND Auckland, NEW ZEALAND
Production Company:GOODOIL FILMS Sydney, AUSTRALIA

Credits

Executive Creative DirectorToby Talbot
Creative DirectorRegan Grafton
CopywriterMatt Swinburne
Agency ProducerKim Baldwinson
Advertiser's SupervisorWendy Rayner
Account ManagerKrista Nelson
Account SupervisorAimee Mccammon
DirectorHamish Rothwell
ProducerSam Long
EditorStewart Reeves
Music Artist/Title'believe It Or Not' Greatest American Hero Theme
Art DirectorBrett Colliver/Regan Grafton
Post ProductionDigital Sparks
Other CreditsGrade - Kenny Gibbs/Oktobor And Visual Effects - Nigel Mortimer

Brief Explanation

Instant Kiwi is New Zealand’s scratch ticket lottery. And it recently got an upgrade, with new games, better prizes and more chances to win. To announce this, we reminded New Zealand how good it feels to win on an Instant Kiwi ticket. We reminded people of the buzz that comes with victory and how quickly it can happen. Because whether you uncover ten dollars or ten grand, scratching off a winner can change your day in an instant.