Title | BELIEVE IT OR NOT |
Brand | NEW ZEALAND LOTTERIES |
Product / Service | SCRATCH & WIN TICKET |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company: | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency: | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production Company: | GOODOIL FILMS Sydney, AUSTRALIA |
Credits | |
Executive Creative Director | Toby Talbot |
Creative Director | Regan Grafton |
Copywriter | Matt Swinburne |
Agency Producer | Kim Baldwinson |
Advertiser's Supervisor | Wendy Rayner |
Account Manager | Krista Nelson |
Account Supervisor | Aimee Mccammon |
Director | Hamish Rothwell |
Producer | Sam Long |
Editor | Stewart Reeves |
Music Artist/Title | 'believe It Or Not' Greatest American Hero Theme |
Art Director | Brett Colliver/Regan Grafton |
Post Production | Digital Sparks |
Other Credits | Grade - Kenny Gibbs/Oktobor And Visual Effects - Nigel Mortimer |
Instant Kiwi is New Zealand’s scratch ticket lottery. And it recently got an upgrade, with new games, better prizes and more chances to win. To announce this, we reminded New Zealand how good it feels to win on an Instant Kiwi ticket. We reminded people of the buzz that comes with victory and how quickly it can happen. Because whether you uncover ten dollars or ten grand, scratching off a winner can change your day in an instant.