HELLO, COLOR - PHOTO WALK

TitleHELLO, COLOR - PHOTO WALK
ClientCANON (CHINA)
Product / ServiceIXUS CAMERA
CategoryA04. Consumer Electronics
EntrantBEIJING DENTSU ADVERTISING Beijing, CHINA
Entrant Company:BEIJING DENTSU ADVERTISING Beijing, CHINA
Advertising Agency:BEIJING DENTSU ADVERTISING Beijing, CHINA
Production Company:BLEU ARC PICTURES PRODUCTION Hong Kong, HONG KONG
2nd Production Company:BLUE LABYRINTH PRODUCTION MUSIC Pasadena, USA
3rd Production Company:POP POST PRODUCTION COMPANY Shanghai, CHINA

Credits

Chief Creative OfficerHiroshi Yoda
Executive Creative DirectorHiroshi Yoda
Creative DirectorTakuma Matsui
CopywriterBeijing Dentsu Cr Team
Agency ProducerTakemasa Mochizuki/Contessa Chan/Py Wong
Account ManagerYu Yamanaka
DirectorRichard Au Yeung
EditorPhillip Chan Of Touches
Sound Design/ArrangementClick Music( Hong Kong)
Music Artist/TitleMacello De Francisci
Art DirectorBeijing Dentsu Cr Team
Post ProductionPop Post (Shanghai)

Brief Explanation

This year’s theme is “ Photo Walk”, it represents a way of action and culture which means walking on the street taking photos in a relax way to record each single moment happened in their life. The Campaign has been put on the market from the start of spring to the end of summer. A simple perceptual message of “Walk, take photos” was introduced to consumers. On the same time, a new way of life style has been performed in the TVC, and also brings the IXUS camera within; you can simply enjoy the pleasure of shooting in the city.