SOYA SAUCE

TitleSOYA SAUCE
ClientCHINA MERCHANTS BANK
Product / ServiceI MONEY
CategoryA12. Financial Products & Services
EntrantNEWSUN/JWT ADVERTISING Guangzhou, CHINA
Entrant Company:NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Advertising Agency:NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Production Company:PURE FILM PRODUCTION Shanghai, CHINA

Credits

Chief Creative OfficerMurphy Chou
Creative DirectorMurphy Chou/Yu Sun
CopywriterMurphy Chou/Yu Sun/Jingning Ma/Zhingming Duan
Agency ProducerDong Li
Advertiser's SupervisorJianfeng Jin
PlannerMurphy Chou/Cobe Liu
Account SupervisorCobe Liu
DirectorHe Lai
ProducerGary Ho
Sound Design/ArrangementMix Studio
Art DirectorJess Chan/Leo Cai/Shanqin Yin
Post Production8g Postproduction Studio

Brief Explanation

Shows a girl haggling the Soya sauce seller, buying it at a much lower cost.