BRIGHT EYES

TitleBRIGHT EYES
ClientSAMSUNG ELECTRONICS
Product / ServiceWAVE MOBILE PHONE - AMOLED SCREEN
CategoryA04. Consumer Electronics
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:RANKIN FILMS London, UNITED KINGDOM

Credits

Executive Creative DirectorAlistair Wood
CopywriterAlistair Wood
DirectorChris Cottam
ProducerHilary Jones
Sound Design/ArrangementDavid Cooper
Art DirectorHanna Park
Post ProductionPrime Focus

Brief Explanation

The heightened colours of a new phone's HD screen are reflected in the exaggerrated colours of the viewers' eyes.