THE REGULARS

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TitleTHE REGULARS
ClientFOSTER'S
Product / ServiceVICTORIA BITTER BEER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
Entrant@radical.media Sydney, AUSTRALIA
Entrant Company:@radical.media Sydney, AUSTRALIA
Advertising Agency:DROGA5 AUSTRALIA Sydney, AUSTRALIA
Production Company:@radical.media Sydney, AUSTRALIA

Credits

Chief Creative OfficerDavid Nobay
Executive Creative DirectorDavid Nobay
Creative DirectorCam Blackley/Matty Burton
CopywriterCam Blackley/Matty Burton
Agency ProducerPaul Johnston
Account ManagerLucy Mcburney/Nicholas Kettelhake
Account SupervisorSteve Muller
DirectorThe Glue Society
ProducerCatherine Anderson/Karen Bryson
EditorBernard Garry/Mark Burnett/Zen Rosenthal/The Editors
Sound Design/ArrangementTone Aston/Simon Lister/Nylon Studios
Art DirectorCam Blackley/Matty Burton
LightingDanny Rhulmann
Post ProductionFuel Vfx

Brief Explanation

A parade, celebrating all the many types of Australians who drink VB beer, and the groups they belong to – “Blokes punching above their weight”, “Men who should’ve read the instructions”, “The Manscapers” and of course the all important “Brewers”.