|Brand||NEW ZEALAND BOOK COUNCIL|
|Product / Service||READING AWARENESS|
|Category||A16. Public Service, Charity & Fund Raising|
|Entrant||COLENSO BBDO Auckland, NEW ZEALAND|
|Entrant Company:||COLENSO BBDO Auckland, NEW ZEALAND|
|Advertising Agency:||COLENSO BBDO Auckland, NEW ZEALAND|
|Production Company:||ANDERSON M STUDIO London, UNITED KINGDOM|
The New Zealand Book Council spends it’s time “bringing books to life” for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous NZ book to life using the magic of animation and to inspire people with the power of the written word.