MINIPACK

TitleMINIPACK
ClientGRAMEENPHONE
Product / ServiceTELECOMMUNICATIONS
CategoryA14. Commercial Public Services
EntrantGREY BANGLADESH Dhaka, BANGLADESH
Entrant Company:GREY BANGLADESH Dhaka, BANGLADESH
Advertising Agency:GREY BANGLADESH Dhaka, BANGLADESH
Production Company:RECTANGLE Dhaka, BANGLADESH

Credits

Chief Creative OfficerSyed Gousul Alam Shaon
Executive Creative DirectorNurur Rahman Bachchu
Creative DirectorJaved Akter Suman
CopywriterAbu Sufian Shamim
Agency ProducerN.a
Advertiser's SupervisorMahnaz Tasnova
PlannerShafquat Wasi Ahmed
Account ManagerTouhid Hasan Alamgir
Account SupervisorTarannum Busra Alam
DirectorGolam Haider Kishloo
ProducerNipa
EditorDecode
Sound Design/ArrangementRipon Nath/Dhonni Chitra
Music Artist/TitleShondhi
AnimationDecode
Art DirectorJaved Akter Suman
LightingShainik
Post ProductionDecode
Other CreditsChief Assistant Director: Riad Ahsan Rony/Production Designer: Maruf

Brief Explanation

It’s the story of how even a regular unassuming semi-urban girl can now astonish everyone with her knowledge, specially now that she and anyone else can browse for any information in the internet with their mobile handsets using the extremely affordable Grameenphone Internet packages. The TVC starts in a regular busy railway station of Bangladesh, where everyone is either rushing towards the train or the entrance. A female announcer is announcing the departure and arrival time of the trains from the overhead speakers. People pay attention to the voice to adjust their watches and check their tickets. Suddenly, the voice stops announcing the time and asks a general knowledge question. Everyone stops in their tracks at the bizarreness of the incident and also to try and find the answer. Then a hand suddenly goes up from among the crowd and the camera discovers a girl from a regular semi-urban town answering the question everyone was puzzling over. The female announcer voice goes back to announcing the time and everyone starts moving again. It is then that the new affordable internet package for mobile browsing is announced.