Title | MINIPACK |
Brand | GRAMEENPHONE |
Product / Service | TELECOMMUNICATIONS |
Category | A14. Commercial Public Services |
Entrant | GREY BANGLADESH Dhaka, BANGLADESH |
Entrant Company: | GREY BANGLADESH Dhaka, BANGLADESH |
Advertising Agency: | GREY BANGLADESH Dhaka, BANGLADESH |
Production Company: | RECTANGLE Dhaka, BANGLADESH |
Credits | |
Chief Creative Officer | Syed Gousul Alam Shaon |
Executive Creative Director | Nurur Rahman Bachchu |
Creative Director | Javed Akter Suman |
Copywriter | Abu Sufian Shamim |
Agency Producer | N.a |
Advertiser's Supervisor | Mahnaz Tasnova |
Planner | Shafquat Wasi Ahmed |
Account Manager | Touhid Hasan Alamgir |
Account Supervisor | Tarannum Busra Alam |
Director | Golam Haider Kishloo |
Producer | Nipa |
Editor | Decode |
Sound Design/Arrangement | Ripon Nath/Dhonni Chitra |
Music Artist/Title | Shondhi |
Animation | Decode |
Art Director | Javed Akter Suman |
Lighting | Shainik |
Post Production | Decode |
Other Credits | Chief Assistant Director: Riad Ahsan Rony/Production Designer: Maruf |
It’s the story of how even a regular unassuming semi-urban girl can now astonish everyone with her knowledge, specially now that she and anyone else can browse for any information in the internet with their mobile handsets using the extremely affordable Grameenphone Internet packages. The TVC starts in a regular busy railway station of Bangladesh, where everyone is either rushing towards the train or the entrance. A female announcer is announcing the departure and arrival time of the trains from the overhead speakers. People pay attention to the voice to adjust their watches and check their tickets. Suddenly, the voice stops announcing the time and asks a general knowledge question. Everyone stops in their tracks at the bizarreness of the incident and also to try and find the answer. Then a hand suddenly goes up from among the crowd and the camera discovers a girl from a regular semi-urban town answering the question everyone was puzzling over. The female announcer voice goes back to announcing the time and everyone starts moving again. It is then that the new affordable internet package for mobile browsing is announced.