TITANIC CRUSOE

Short List
TitleTITANIC CRUSOE
ClientNATIONAL LIBRARY BOARD
Product / ServiceNATIONAL LIBRARY BOOK EXCHANGE EVENT 2010
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantDDB SINGAPORE, SINGAPORE
Entrant Company:DDB SINGAPORE, SINGAPORE
Advertising Agency:DDB SINGAPORE, SINGAPORE
Production Company:GAIA FILMS Singapore, SINGAPORE

Credits

Chief Creative OfficerNeil Johnson
Executive Creative DirectorJoji Jacob
Creative DirectorThomas Yang
CopywriterVinod Savio
Agency ProducerDaphne Ng
Account SupervisorRowena Bhagchandani
DirectorFrancis Tan
ProducerDaphne Ng
EditorGaia Films
Sound Design/ArrangementGaia Films
Music Artist/TitleGaia Films
AnimationGaia Films
Art DirectorSham Nassar
Post ProductionGaia Films

Brief Explanation

As a reader, the biggest joy is in never running out of books to read. A carrot we used in getting readers to part with their old favourites at the book exchange. The proposition that stemmed from this insight: Give your old books a new beginning. We brought this thought to life through TV, print and posters. The TV commercial dramatised the benefit by illustrating a classic mash-up. We showed how the tragic tale of Titanic had the potential to turn into the adventurous story of Robinson Crusoe at the book exchange.