LUNCHBOX

TitleLUNCHBOX
ClientIKEA JAPAN
Product / ServiceIKEA STORAGE SOLUTIONS
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company:ADK JAPAN Tokyo, JAPAN
Advertising Agency:ADK JAPAN Tokyo, JAPAN
Production Company:TYO PRODUCTIONS Tokyo, JAPAN

Credits

Executive Creative DirectorJiro Kanahara
Creative DirectorJiro Kanahara
CopywriterIsao Nakaigawa/Yuko Ito
Agency ProducerAkira Kobayashi
Advertiser's SupervisorMaki Yoshizawa
PlannerFumitaka Takano
Account SupervisorHiroko Uchigaki/Kazuha Okuda/Yuka Nakahata
Art DirectorKaori Miki

Brief Explanation

Japanese people, who are well-organized, tend to care about details. However, their rooms are often in a mess, because their rooms are too small for the amount of their belongings. IKEA's storage solutions are here to resolve such issues.