Product / ServiceFEDEX EXPRESS
CategoryA13. Business Equipment & Services
EntrantBBDO CHINA Shanghai, CHINA
Entrant Company:BBDO CHINA Shanghai, CHINA
Advertising Agency:BBDO CHINA Shanghai, CHINA
Production Company:U ITCH I SCRATCH Copenhagen, DENMARK


Chief Creative OfficerLeong Wai Foong
Executive Creative DirectorAndrew Lok
Creative DirectorAndrew Lok/Yohan Si
CopywriterAndrew Lok
Agency ProducerDesmond Loh
Advertiser's SupervisorMalcolm Sullivan/Catherine Lu
PlannerOwen Smith
Account SupervisorJean-Paul Burge/Sharlene Wu/Joseph Mak
DirectorAndrew Lok
ProducerSpencer Friend/Mads Marstrand
Sound Design/ArrangementYellow Box Studios Singapore
Art DirectorYohan Si/Andrew Lok
LightingAdam Marsden
Post ProductionGhost

Brief Explanation

Every company’s culture is the sum of all the influences, internal and external, it encounters. FedEx is proud to count among our clients some of the most efficient companies in the world. We would like to believe that there is a mutual influence in those relationships. That said, not everybody uses our services or, for that matter, has even heard of us. We hope this commercial reminds our valued customers of the wise choice they made in partnering us, and maybe, just maybe, prod those companies who do not use us to give us a try.