| Title | SLOW |
| Brand | FEDEX |
| Product / Service | FEDEX EXPRESS |
| Category | A13. Business Equipment & Services |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company: | BBDO CHINA Shanghai, CHINA |
| Advertising Agency: | BBDO CHINA Shanghai, CHINA |
| Production Company: | U ITCH I SCRATCH Copenhagen, DENMARK |
Credits | |
| Chief Creative Officer | Leong Wai Foong |
| Executive Creative Director | Andrew Lok |
| Creative Director | Andrew Lok/Yohan Si |
| Copywriter | Andrew Lok |
| Agency Producer | Desmond Loh |
| Advertiser's Supervisor | Malcolm Sullivan/Catherine Lu |
| Planner | Owen Smith |
| Account Supervisor | Jean-Paul Burge/Sharlene Wu/Joseph Mak |
| Director | Andrew Lok |
| Producer | Spencer Friend/Mads Marstrand |
| Sound Design/Arrangement | Yellow Box Studios Singapore |
| Art Director | Yohan Si/Andrew Lok |
| Lighting | Adam Marsden |
| Post Production | Ghost |
Every company’s culture is the sum of all the influences, internal and external, it encounters. FedEx is proud to count among our clients some of the most efficient companies in the world. We would like to believe that there is a mutual influence in those relationships. That said, not everybody uses our services or, for that matter, has even heard of us. We hope this commercial reminds our valued customers of the wise choice they made in partnering us, and maybe, just maybe, prod those companies who do not use us to give us a try.