1 SPOT

Title1 SPOT
ClientFEDEX
Product / ServiceFEDEX EXPRESS
CategoryA13. Business Equipment & Services
EntrantBBDO CHINA Shanghai, CHINA
Entrant Company:BBDO CHINA Shanghai, CHINA
Advertising Agency:BBDO CHINA Shanghai, CHINA
Production Company:FLYCOOL Shanghai, CHINA

Credits

Chief Creative OfficerLeong Wai Foong
Executive Creative DirectorAndrew Lok
Creative DirectorYohan Si
CopywriterAndrew Lok/Yohan Si
Art DirectorYohan Si/Andrew Lok

Brief Explanation

We inserted three 1-second FedEx ads in between other commercials during an ad break. Our three ads each declared succinctly with three different one-word headlines written in Chinese: Fast/Swift/Quick