Title | 1 SPOT |
Brand | FEDEX |
Product / Service | FEDEX EXPRESS |
Category | A13. Business Equipment & Services |
Entrant | BBDO CHINA Shanghai, CHINA |
Entrant Company: | BBDO CHINA Shanghai, CHINA |
Advertising Agency: | BBDO CHINA Shanghai, CHINA |
Production Company: | FLYCOOL Shanghai, CHINA |
Credits | |
Chief Creative Officer | Leong Wai Foong |
Executive Creative Director | Andrew Lok |
Creative Director | Yohan Si |
Copywriter | Andrew Lok/Yohan Si |
Art Director | Yohan Si/Andrew Lok |
We inserted three 1-second FedEx ads in between other commercials during an ad break. Our three ads each declared succinctly with three different one-word headlines written in Chinese: Fast/Swift/Quick