SPACE

TitleSPACE
ClientPEPSI
Product / ServicePEPSI MINI
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBBDO CHINA Shanghai, CHINA
Entrant Company:BBDO CHINA Shanghai, CHINA
Advertising Agency:BBDO CHINA Shanghai, CHINA
Production Company:THW CREATIVE PRODUCTION Shanghai, CHINA

Credits

Chief Creative OfficerLeong Wai Foong
Executive Creative DirectorAndrew Lok
Creative DirectorYohan Si
CopywriterAndrew Lok
Agency ProducerGrace Yu
Account SupervisorFiona Lam
Art DirectorAndrew Lok/Alex Xie

Brief Explanation

Female office workers in Shanghai enjoy sweet soda, but find the normal 600ml serving (they don't drink from cans, they like the resealable bottle) not portable enough for their mobile lifestyles. Showcase the petite Pepsi Mini to white-collar females by linking our product's portability to a uniquely female possession, their handbags, in a dramatic fashion. Pepsi Mini now has a cult following among female office workers, who liken it to the "cute things" they decorate their office work-spaces with.