AMMA

TitleAMMA
ClientGODFREY PHILLIPS INDIA
Product / ServiceBRAVERY AWARDS
CategoryA15. Corporate Image
EntrantM&C SAATCHI Gurgaon, INDIA
Entrant Company:M&C SAATCHI Gurgaon, INDIA
Advertising Agency:M&C SAATCHI Gurgaon, INDIA
Production Company:DUNGARPUR FILMS Mumbai, INDIA

Credits

Executive Creative DirectorAmardeep Singh/Naren Kaimal
CopywriterAmardeep Singh/Naren Kaimal
Advertiser's SupervisorHarmanjit Singh/Vaishali De Sarkar
DirectorShivendra Singh Dungarpur
ProducerKiran
Sound Design/ArrangementDarshan
Music Artist/TitleRajat Dholakia
Art DirectorAmardeep Singh/Naren Kaimal
LightingP.s.vinod
Post ProductionSally

Brief Explanation

To inspire people to be brave in everyday life, we had to give them a motivating reason why. 'Free mein izzat' (Respect for free), from those around you, turned out to be that idea. In this execution a brave old woman who runs a roadside tea-stall, receives an unusual honour from an army contingent that's out marching.