ELEPHANT MAN

Short List
TitleELEPHANT MAN
ClientPETRONAS
Product / ServiceFESTIVE MESSAGE
CategoryA15. Corporate Image
EntrantLEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Entrant Company:LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency:LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Production Company:CHILLI PEPPER FILMS Petaling Jaya, MALAYSIA

Credits

Chief Creative OfficerAli Mohamed
Executive Creative Director-
Creative DirectorTan Yew Leong
CopywriterJovian Lee
Agency ProducerMichelle Fung
Account SupervisorMazuin Zin/Shukri Jai/Tuty
DirectorTan Yew Leong
ProducerEffendy Harjoh
Music Artist/Title2am
Art DirectorWong Woon Kian
LightingLow Soon Keong

Brief Explanation

This moving Petronas spot on filial piety for Chinese New Year traces the story of a father through the eyes of his daughter. From a fiercely independent and invincibly strong young man who only shows his tender side to his little daughter, Wong Ah Fatt slowly withers to become this helpless old man who loses everything - his strength, his health, even his appetite. But as his daughter puts it, ' … in my mind, my father will always be the strong yet gentle man. I guess now it’s my turn to be strong for him.'