FRIENDS

TitleFRIENDS
ClientQTV
Product / ServiceDRINK DRIVING AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantADVANTAGE ADVERTISING Jakarta, INDONESIA
Entrant Company:ADVANTAGE ADVERTISING Jakarta, INDONESIA
Advertising Agency:ADVANTAGE ADVERTISING Jakarta, INDONESIA
Production Company:SEVEN SUNDAY FILMS Jakarta, INDONESIA

Credits

Chief Creative Officer-
Executive Creative DirectorRajesh Menon
Creative Director-
CopywriterRajesh Menon
Agency ProducerFitri Mohede
Advertiser's Supervisor-
Planner-
Account Manager-
Account Supervisor-
DirectorJon Gwyther
ProducerRachel Srisumarsih/Stephanie Ho
EditorG1 Post
Sound Design/Arrangement-
Music Artist/TitleLittle Audio
Animation-
Art DirectorWang Zhi Liang
LightingArief Pribady
Post Production-
Other Credits-

Brief Explanation

The ad drives home the dangers of drinking and driving - an activity that is which is increasingly becoming more common in Jakarta amongst young, trendy professionals having a night out. Rather than lecture to drinkers on the dangers of drunk driving, the story shifts the onus of responsibility onto the friends of the drunk driver by posing the question : if you know your friend is drunk and yet let him risk driving, isn’t it the same as killing him yourself?