Title | THE RIDE |
Brand | TAC |
Product / Service | MOTORCYCLE SAFETY AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | CURIOUS FILM Sydney, AUSTRALIA |
Entrant Company: | CURIOUS FILM Sydney, AUSTRALIA |
Advertising Agency: | GREY MELBOURNE, AUSTRALIA |
Production Company: | CURIOUS FILM Sydney, AUSTRALIA |
Credits | |
Creative Director | Nigel Dawson/Ant Shannon |
Copywriter | Nigel Dawson |
Agency Producer | Sandi Gracin |
Account Supervisor | Claudia Mcinerney |
Director | Lance Kelleher |
Producer | John Rogers |
Editor | Danny Tait |
Sound Design/Arrangement | Song Zu |
Art Director | Peter Becker |
Lighting | Peter Menzies Jnr. |
Post Production | Anne Miles |
Motorcyclists are dramatically over-represented in road trauma. The job in this commercial was to highlight the risks and put the responsibility for reducing squarely onto their shoulders. One seamless ride; five motorcyclists; many risky behaviours.