THE RIDE

TitleTHE RIDE
ClientTAC
Product / ServiceMOTORCYCLE SAFETY AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantCURIOUS FILM Sydney, AUSTRALIA
Entrant Company:CURIOUS FILM Sydney, AUSTRALIA
Advertising Agency:GREY MELBOURNE, AUSTRALIA
Production Company:CURIOUS FILM Sydney, AUSTRALIA

Credits

Creative DirectorNigel Dawson/Ant Shannon
CopywriterNigel Dawson
Agency ProducerSandi Gracin
Account SupervisorClaudia Mcinerney
DirectorLance Kelleher
ProducerJohn Rogers
EditorDanny Tait
Sound Design/ArrangementSong Zu
Art DirectorPeter Becker
LightingPeter Menzies Jnr.
Post ProductionAnne Miles

Brief Explanation

Motorcyclists are dramatically over-represented in road trauma. The job in this commercial was to highlight the risks and put the responsibility for reducing squarely onto their shoulders. One seamless ride; five motorcyclists; many risky behaviours.