YAKAP

Short List
TitleYAKAP
ClientHUMMER PHILIPPINES, INC.
Product / ServiceXENON BULBS
CategoryA08. Cars & Automotive Services
EntrantMcCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency:McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES
Production Company:PROVILL Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerRaul Castro
Executive Creative DirectorRaul Castro
Creative DirectorNoel Bermejo
CopywriterChino Jayme/Allan Almeda
Agency ProducerNetnet Valencia
Account SupervisorBernadette Chincuanco/Cha Golpeo/Celine Lopez
DirectorLuis Talbuena
Art DirectorNoel Bermejo/Gian Mawo

Brief Explanation

Present a compelling reason for car drivers to swtich to longer range high-intensity headlamps by showing the distance between the headlights and an obstacle on the road that's being lighted.