Product / ServiceGD880 MOBILE PHONE
CategoryA04. Consumer Electronics
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising Agency:BBH CHINA Shanghai, CHINA
Production Company:@radical.media New York, USA


Executive Creative DirectorJohnny Tan/Steve Elrick
CopywriterYu Kung
Agency ProducerKrystie Koh/Bettina Feng
PlannerVicky Keithroach
Account SupervisorJoanne Liu
DirectorMcCoubrey Brothers - Pete McCoubrey/Luke McCoubrey
ProducerProduction Producer: Gregg Carlesimo/Justin Wilkes/Samantha Storr
EditorOffline Editor: Ron Patane/Jim Helton/Cy Christensen
Art DirectorAndy Brittain/Kat Bojcuk
Post ProductionOnline: Blackmagic Design; Post Producer: Victor Tan; Offline: OutPost Digital
Other CreditsProduction Company: Radical Media New York

Brief Explanation

Instead of telling people how ultra compact LG Mini is, LG showed it in a live stunt. LG hired not pickpockets but “putpockets” to slip the phone into the pockets of unsuspecting pedestrians. For real. This was shot live using 7 hidden cameras in a central square in Buenos Aires. LG Mini was so small, nobody caught on. Imagine their surprise when their pockets start to ring and vibrate. LG Mini.