FUSION

TitleFUSION
ClientCOCA-COLA
Product / ServiceSPRITE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising Agency:BBH CHINA Shanghai, CHINA
Production Company:PARTIZAN US Los Angeles, USA

Credits

Executive Creative DirectorJohnny Tan/Kevin Roddy
CopywriterCarol Ong
Agency ProducerKatherine Cheng
PlannerBryan Smith
Account ManagerDane Larsen/Ty Kendig/Kelly Donahue
DirectorAntoine Bardou-Jacquet
EditorBill Smedley
Art DirectorYinbo Ma
Other CreditsProduction Company: Partizan

Brief Explanation

Young director Rik Cordero and his collaborators are brainstorming in a movie backlot, but nothing fresh is coming out. The frustrated director takes a break and chugs a bottle of sparkling Sprite. Cut to random objects--a kungfu and ninja in the middle of a fight, a cheerleader, panda, dinosaur, and galleon—being sucked in the sky by some unforeseen force. They all rocket towards Rik, who has no idea what’s about to hit him. Blam! They hit his head and turn into a big, fizzy splash. Rik’s eyes widen, “I’ve got an idea!” Sprite. The Spark.