| Title | FUSION |
| Brand | COCA-COLA |
| Product / Service | SPRITE |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising Agency: | BBH CHINA Shanghai, CHINA |
| Production Company: | PARTIZAN US Los Angeles, USA |
Credits | |
| Executive Creative Director | Johnny Tan/Kevin Roddy |
| Copywriter | Carol Ong |
| Agency Producer | Katherine Cheng |
| Planner | Bryan Smith |
| Account Manager | Dane Larsen/Ty Kendig/Kelly Donahue |
| Director | Antoine Bardou-Jacquet |
| Editor | Bill Smedley |
| Art Director | Yinbo Ma |
| Other Credits | Production Company: Partizan |
Young director Rik Cordero and his collaborators are brainstorming in a movie backlot, but nothing fresh is coming out. The frustrated director takes a break and chugs a bottle of sparkling Sprite. Cut to random objects--a kungfu and ninja in the middle of a fight, a cheerleader, panda, dinosaur, and galleon—being sucked in the sky by some unforeseen force. They all rocket towards Rik, who has no idea what’s about to hit him. Blam! They hit his head and turn into a big, fizzy splash. Rik’s eyes widen, “I’ve got an idea!” Sprite. The Spark.