IT'S IN OUR NATURE

Spike

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TitleIT'S IN OUR NATURE
ClientSHANGRI-LA HOTELS AND RESORTS
Product / ServiceHOTELS AND RESORTS
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantOGILVY & MATHER Hong Kong, HONG KONG
Entrant Company:OGILVY & MATHER Hong Kong, HONG KONG
Advertising Agency:OGILVY & MATHER Hong Kong, HONG KONG
Production Company:QUAD Paris, FRANCE

Credits

Executive Creative DirectorSimon Handford/Sandy Chan
Creative DirectorPierre Desfretier
CopywriterKwei Chee Lam/Edgard Montjean/Troy Sullivan
Agency ProducerJames Brook-Partridge
PlannerCatherine Moustou
Account SupervisorAdam O'conor/Laura Leroy
DirectorBruno Aveillan
ProducerMartin Coulais/Claudia Traeger/Helene Karson
EditorFred Olszak @ Wizz
Sound Design/ArrangementChez Jean
Music Artist/TitleBruno Coulais
Art DirectorPierre Desfretier/Genevieve Hardy
LightingPatrick Duroux
Post ProductionFrancois Brun @ Wizz

Brief Explanation

This film is a metaphor for Shangri-la's hospitality using a compelling, yet simple story. Our exhausted traveller is alone in an overwhelming and unwelcoming landscape - this represents, in a highly dramatic manner, the experience of modern travel. Nightfall brings more obstacles and the climax of the story - our traveller giving into his exhaustion, and the appearance of the wolves. However, the wolves surprise the audience by helping the man rather than adding to the danger - they lie over him in order to give him warmth. This represents the ultimate act of hospitality - embracing a stranger as one's own.