BLACK

TitleBLACK
ClientOLYMPUS KOREA
Product / ServicePEN CAMERA
CategoryA04. Consumer Electronics
EntrantDIAMOND OGILVY Seoul, KOREA
Entrant Company:DIAMOND OGILVY Seoul, KOREA
Advertising Agency:DIAMOND OGILVY Seoul, KOREA
Production Company:DALI PICTURES Seoul, KOREA

Credits

Executive Creative DirectorWain Choi
Creative DirectorJunho Jang
CopywriterYunna Lee
Agency ProducerJongkyu Kan
DirectorChangwon Moon
Art DirectorSungho Bae/Yoori Ahn

Brief Explanation

DSLR is very big with a mirror reflection system and only black color. Compared with DSLR, PEN has a Micro Four-thirds system without mirror and white&silver design. So agency developed creatives with 'Mirrorless' and 'Un-black'.