Title | MOTHER |
Brand | TACHONG BANK |
Product / Service | BANK |
Category | A15. Corporate Image |
Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Executive Creative Director | Jennifer Hu |
Creative Director | Jennifer Hu |
Copywriter | Thanonchai Sornsriwichai/Jennifer Hu/Matt Chen/Elma Lin |
Agency Producer | Abby Ku |
Planner | Oliver Tsai |
Account Manager | Anchored Chen/Melody Chen/Giovanna Chan |
Director | Thanonchai Sornsriwichai |
Art Director | Leah Chen |
'Ta Chong' bank actually means 'People' bank. Through this commercial, TC Bank wants to convey that it understands, identifies and strongly support Taiwanese people. Furthermore, TC Bank has tried to build a bank which embraces the genuine Taiwanese sprit.