MOTHER

Short List
TitleMOTHER
ClientTACHONG BANK
Product / ServiceBANK
CategoryA15. Corporate Image
EntrantOGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Executive Creative DirectorJennifer Hu
Creative DirectorJennifer Hu
CopywriterThanonchai Sornsriwichai/Jennifer Hu/Matt Chen/Elma Lin
Agency ProducerAbby Ku
PlannerOliver Tsai
Account ManagerAnchored Chen/Melody Chen/Giovanna Chan
DirectorThanonchai Sornsriwichai
Art DirectorLeah Chen

Brief Explanation

'Ta Chong' bank actually means 'People' bank. Through this commercial, TC Bank wants to convey that it understands, identifies and strongly support Taiwanese people. Furthermore, TC Bank has tried to build a bank which embraces the genuine Taiwanese sprit.