| Title | LASER |
| Brand | BRIDGESTONE |
| Product / Service | POTENZA |
| Category | A08. Cars & Automotive Services |
| Entrant | KIRAMEKI Tokyo, JAPAN |
| Entrant Company: | KIRAMEKI Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | KIRAMEKI Tokyo, JAPAN |
Credits | |
| Creative Director | Hiroshi Murata |
| Copywriter | Hiroyuki Jeff Kido |
| Director | Nicholas Hester |
| Producer | Masaru Kaku/Simona Daniel |
| Editor | Shinichi Futagami (Digital Garden)/Kotaro Shinagawa (Kuef) |
| Sound Design/Arrangement | Diego Eiguchi |
| Music Artist/Title | Diego Eiguchi (Mechanism) |
| Animation | Kentaro Ohira (Gravy Inc) |
| Lighting | Timothy Pike |
| Post Production | Digital Garden |
| Other Credits | Production Manager : So Kobayashi/Rei Yoshizuka |
Enjoy the New Limit Potenza delivers high performance in the sports field. It will give more margin to drivers, and they could enjoy the limit.