| Title | HAMMER THROW |
| Brand | TOYOTA MOTOR CORPORATION |
| Product / Service | TOYOTA IQ |
| Category | A08. Cars & Automotive Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | PICT Tokyo, JAPAN |
Credits | |
| Creative Director | Norifumi Adachi |
| Copywriter | Akira Yao/Hiroshi Akinaga/Kazuhide Adachi/Jeff Keeling |
| Agency Producer | Masami Hirotsuka |
| Planner | Akira Yao/Hiroshi Akinaga/Kazuhide Adachi |
| Account Manager | Tetsuya Sakurai/Takashi Chiba |
| Director | Shinya Kawakami |
| Producer | Shuzo Uehara/Hideaki Koga |
The Toyota iQ is an ultra compact hatchback less than 3m in length. We thought the best way to demonstrate the iQ's functionality and powerful 1.3l engine was showing a passenger performing a hammer throw from right in a car.