| Title | THE REGULARS |
| Brand | FOSTER'S |
| Product / Service | VICTORIA BITTER BEER |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | @radical.media Sydney, AUSTRALIA |
| Entrant Company: | @radical.media Sydney, AUSTRALIA |
| Advertising Agency: | DROGA5 AUSTRALIA Sydney, AUSTRALIA |
| Production Company: | @radical.media Sydney, AUSTRALIA |
Credits | |
| Chief Creative Officer | David Nobay |
| Executive Creative Director | David Nobay |
| Creative Director | Cam Blackley/Matty Burton |
| Copywriter | Cam Blackley/Matty Burton |
| Agency Producer | Paul Johnston |
| Account Manager | Lucy Mcburney/Nicholas Kettelhake |
| Account Supervisor | Steve Muller |
| Director | The Glue Society |
| Producer | Catherine Anderson/Karen Bryson |
| Editor | Bernard Garry/Mark Burnett/Zen Rosenthal/The Editors |
| Sound Design/Arrangement | Tone Aston/Simon Lister/Nylon Studios |
| Art Director | Cam Blackley/Matty Burton |
| Lighting | Danny Rhulmann |
| Post Production | Fuel Vfx |
A parade, celebrating all the many types of Australians who drink VB beer, and the groups they belong to – “Blokes punching above their weight”, “Men who should’ve read the instructions”, “The Manscapers” and of course the all important “Brewers”.