Brief Explanation

Nothing soothes throats and clears noses like Vicks VapoDrops. To dramatise this we invented a new form of music, a synthesis of beat boxing and choral Acapella. The trick here is that both these musical forms are generated entirely from the human nose and throat. By bringing a new, purely human style of music to life with an original score we demonstrate Vick’s effectiveness while creating previously unheard sounds in a vibrant display of vocal gymnastics. The entire spot has been recorded live. No effects have been used. Everything you hear has been created by the human nose and throat.