| Title | NUMBER 3S |
| Brand | UNICHARM AUSTRALASIA |
| Product / Service | BABYLOVE NAPPIES |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | DDB GROUP MELBOURNE, AUSTRALIA |
| Entrant Company: | DDB GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency: | DDB GROUP MELBOURNE, AUSTRALIA |
| Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
Credits | |
| Chief Creative Officer | Grant Rutherford |
| Executive Creative Director | Grant Rutherford |
| Creative Director | Jim Mckeown |
| Copywriter | Jim Mckeown |
| Agency Producer | Carol Sinclair |
| Advertiser's Supervisor | Maurice Mcgrath |
| Planner | Katy Peacock |
| Account Manager | Livia Montalto |
| Account Supervisor | Michael Mcewan |
| Director | Paul Middleditch |
| Producer | Peter Masterton |
| Editor | Peter Whitmore - The Editors |
| Sound Design/Arrangement | Barry Stewart - Sound Reservoir |
| Art Director | Grant Rutherford |
For BabyLove we launched the first nappy designed to contain the explosive, runny poo that newborns and infants love to make. We named it a Number 3. For those of you yet to experience the joys of parenthood, a Number 3 happens at the worst possible moment