| Title | SECRET WEAPON |
| Brand | CADBURY JAPAN |
| Product / Service | CLORETS ICE |
| Category | A01. Food Products |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Jun Asano |
| Creative Director | Yasuhiko Murayama |
| Copywriter | Yasuhiko Murayama |
| Art Director | Haruna Tsukidate/Mikito Nunome |
Expressed the cool blast of liquid mint from 'Clorets ICE', by a Japanese famous comedian punching a famous young Japanese actor. The ads lead to the enormous hit of the product.