| Title | SIT UPS |
| Brand | DK HEALTH PRODUCT |
| Product / Service | NATUREGIFT |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Creative Director | Asso. Creative Director: Wichian Thongsuksiri |
| Copywriter | Wichian Thongsuksiri/Yutachai Thumsuwan/Kris Garfold Spindler |
| Agency Producer | Yuthapong Varanukrohchoke |
| Planner | Vanich Jirasuwankij/Kamonwan Saenissara/Kanditadt Sricharatchanya |
| Account Manager | Phawit Chitrakorn |
| Account Supervisor | Kingkaew Soontornchareonont |
| Director | Thanonchai Sornsriwichai |
| Producer | Janyaluck Khamdaeng |
| Editor | Manop Boonwipas : Matad |
| Sound Design/Arrangement | Terdsak Janpan/Chumpol Sepsawasdi, Cine Digital Sound Studio |
| Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun |
| Post Production | The Oriental Post |
Obstacles and disappointments on the road of life have the power to destroy dreams. But what if we harness these disappointments and use it as inspiration instead? This is a sTory of an obese woman who got rejected as an air hostess.