| Title | NANA |
| Brand | LION NATHAN AUSTRALIA |
| Product / Service | TOOHEYS NEW |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Entrant Company: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Advertising Agency: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Production Company: | CHERUB PICTURES Surry Hills, AUSTRALIA |
Credits | |
| Executive Creative Director | Steve Back |
| Creative Director | Dave Bowman |
| Copywriter | John Mckelvey/James Ross-Edwards (Southpaw) |
| Agency Producer | Jules Jackson |
| Advertiser's Supervisor | Todd Atkinson |
| Planner | Neal Fairfield |
| Account Manager | James Tracy-Inglis/Brendan Swansborough |
| Account Supervisor | Alex Carr/Chris Yong |
| Director | Justin Kurzel |
| Producer | Michelle Bennett |
| Editor | Gabriel Muir |
| Sound Design/Arrangement | Nylon Studios - Simon Lister |
| Animation | Oktober |
| Art Director | Peter Galmes (Southpaw) |
| Lighting | Adam Arkapaw |
| Post Production | Definition Films |
| Other Credits | Voice Over: Sean Lynch |
Beer is constantly used as a currency in Australia. So we made Tooheys New the Official Currency of the Beer Economy. This campaign shows that whatever a mate asks you to do, there's always a fair price in beer. We gave the country its first ever comprehensive price guide to the Beer Economy.