| Title | HANSEL & GRETEL |
| Brand | FUNDOKIN |
| Product / Service | SALAD DRESSING |
| Category | A01. Food Products |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | VIDEO STATION Q Fukuoka, JAPAN |
Credits | |
| Creative Director | Tatsuo Ueno |
| Copywriter | Mio Imai |
| Planner | Mio Imai |
| Account Manager | Keita Tashiro |
| Director | Kenu Nomura |
| Producer | Yoshimi Shiratsuchi |
| Editor | Atsushi Masaki/Youhei Watanabe |
| Sound Design/Arrangement | Ryuhei Omachi |
| Music Artist/Title | Yuichi Miyazono |
| Lighting | Lighting:Kazuyoshi Yamaguchi; Cameraman:Youhei Kagami |
| Other Credits | Illustrator:Kiichiro Komiya |
The product is a dressing for children who don’t like vegetables. To show how it turns them into real veggie-lovers, we used a fairy tale “Hansel and Gretel” as motif, told from a witch’s perspective. She tries to lure them with sweets in vain – as the kids prefer vegetables.