| Title | OBSTACLES |
| Brand | MOTOR ACCIDENT COMMISSION OF SOUTH AUSTRALIA |
| Product / Service | MOTORCYCLE SAFETY AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Entrant Company: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Advertising Agency: | CLEMENGER BBDO ADELAIDE, AUSTRALIA |
| Production Company: | FILM GRAPHICS Sydney, AUSTRALIA |
Credits | |
| Creative Director | Greg Knagge |
| Copywriter | Matt O'grady |
| Agency Producer | Jules Callen |
| Account Manager | Bryce Coombe/John Mclaren |
| Account Supervisor | Courtney Stables/Tim Pearce |
| Director | Phil Meatchem |
| Producer | Jo Jordan |
| Editor | Sue Schweikert/Film Graphics |
| Sound Design/Arrangement | Simon Kane At Songzu |
| Music Artist/Title | Eden At Songzu |
| Art Director | Geoff Robertson/Paul Stratton |
| Lighting | Aron Leong |
| Post Production | Fin |
| Other Credits | Emma Daines/Billy Becket/Justin Bromley |
The task was to convince motorcyclists to consider their safety when riding – in particular those who ‘let loose’ and treat the road as if it were a racetrack. Our approach was to demonstrate that due to the ever-present danger of roadside obstacles, the road is a far more dangerous place than a racetrack. The addition of 5 times Moto GP World Champion Mick Doohan helped to make the point that even the world’s best riders would face certain death if they raced on the road.