| Title | SCRATCHING POLE |
| Brand | PFIZER ANIMAL HEALTH |
| Product / Service | REVOLUTION FLEA REMEDY |
| Category | A07. Miscellaneous |
| Entrant | McCANN HEALTHCARE Sydney, AUSTRALIA |
| Entrant Company: | McCANN HEALTHCARE Sydney, AUSTRALIA |
| Advertising Agency: | McCANN HEALTHCARE Sydney, AUSTRALIA |
| Production Company: | 166 PRODUCTIONS Sydney, AUSTRALIA |
Credits | |
| Executive Creative Director | Vince Mcsweeny |
| Copywriter | Vanessa Reynolds |
| Agency Producer | Ros Payne |
| Advertiser's Supervisor | Brett Simpson |
| Planner | Mark Pollard |
| Account Supervisor | Elizabeth Galetta |
| Art Director | Kate Chisnall |
Revolution - unlike other flea treatments in australia - is poison free. Wouldn't the world be a great place for cats if everything was as pet friendly as revolution - that was the idea on which we turned a world of lamp posts into a world of scratching posts for cats.