| Title | PARAKEET |
| Brand | NEWSPAPER SHIZUOKA |
| Product / Service | NEWSPAPER |
| Category | A11. Publications & Media |
| Entrant | SPOON Tokyo, JAPAN |
| Entrant Company: | SPOON Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | SPOON Tokyo, JAPAN |
Credits | |
| Creative Director | Masako Okamura |
| Copywriter | Yuji Matsumura/Hirokazu Ueda/Masako Okamura |
| Agency Producer | Tsuguyuki Saito |
| Advertiser's Supervisor | Masahide Naraoka |
| Account Supervisor | Satoshi Takasugi |
| Director | Daisuke Shibata |
| Producer | Naota Sugawara |
| Art Director | Yuji Matsumura/Hirokazu Ueda/Masako Okamura |
| Post Production | Omnibus Japan/Step |
Recently in Japan, there has been a sharp decline in the number of people who read newspapers regularly. In order to draw the attention of these inconstant readers, we made a commercial showing a “possible” future for the Shizuoka Newspaper all with a sense of humor.