| Title | SURVIVE MUMBAI |
| Brand | SAMSONITE INDIA |
| Product / Service | AMERICAN TOURISTER LUGGAGE |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
| Entrant Company: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
| Advertising Agency: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
| Production Company: | FAR COMMERCIALS Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Ravi Deshpande |
| Executive Creative Director | Raj Nair |
| Creative Director | Malobi Dasgupta |
| Copywriter | Malobi Dasgupta |
| Agency Producer | Bijoy Deowrah |
| Account Manager | Nikhil Gonsalves |
| Art Director | Ravi Deshpande |
Mumbai local trains are extremely crowded and full of strange people and cultural habits that could come as a shock to any foreigner. The idea was to make American Tourister come across as a survivor in any situation including a local train in Mumbai. This is the first in a series of "Survive the world" commercials.