| Title | HELLO, COLOR - PHOTO WALK |
| Brand | CANON (CHINA) |
| Product / Service | IXUS CAMERA |
| Category | A04. Consumer Electronics |
| Entrant | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Entrant Company: | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Advertising Agency: | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Production Company: | BLEU ARC PICTURES PRODUCTION Hong Kong, HONG KONG |
| 2nd Production Company: | BLUE LABYRINTH PRODUCTION MUSIC Pasadena, USA |
| 3rd Production Company: | POP POST PRODUCTION COMPANY Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Hiroshi Yoda |
| Executive Creative Director | Hiroshi Yoda |
| Creative Director | Takuma Matsui |
| Copywriter | Beijing Dentsu Cr Team |
| Agency Producer | Takemasa Mochizuki/Contessa Chan/Py Wong |
| Account Manager | Yu Yamanaka |
| Director | Richard Au Yeung |
| Editor | Phillip Chan Of Touches |
| Sound Design/Arrangement | Click Music( Hong Kong) |
| Music Artist/Title | Macello De Francisci |
| Art Director | Beijing Dentsu Cr Team |
| Post Production | Pop Post (Shanghai) |
This year’s theme is “ Photo Walk”, it represents a way of action and culture which means walking on the street taking photos in a relax way to record each single moment happened in their life. The Campaign has been put on the market from the start of spring to the end of summer. A simple perceptual message of “Walk, take photos” was introduced to consumers. On the same time, a new way of life style has been performed in the TVC, and also brings the IXUS camera within; you can simply enjoy the pleasure of shooting in the city.