| Title | BRIGHT EYES |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | WAVE MOBILE PHONE - AMOLED SCREEN |
| Category | A04. Consumer Electronics |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | RANKIN FILMS London, UNITED KINGDOM |
Credits | |
| Executive Creative Director | Alistair Wood |
| Copywriter | Alistair Wood |
| Director | Chris Cottam |
| Producer | Hilary Jones |
| Sound Design/Arrangement | David Cooper |
| Art Director | Hanna Park |
| Post Production | Prime Focus |
The heightened colours of a new phone's HD screen are reflected in the exaggerrated colours of the viewers' eyes.