| Title | AMMA |
| Brand | GODFREY PHILLIPS INDIA |
| Product / Service | BRAVERY AWARDS |
| Category | A15. Corporate Image |
| Entrant | M&C SAATCHI Gurgaon, INDIA |
| Entrant Company: | M&C SAATCHI Gurgaon, INDIA |
| Advertising Agency: | M&C SAATCHI Gurgaon, INDIA |
| Production Company: | DUNGARPUR FILMS Mumbai, INDIA |
Credits | |
| Executive Creative Director | Amardeep Singh/Naren Kaimal |
| Copywriter | Amardeep Singh/Naren Kaimal |
| Advertiser's Supervisor | Harmanjit Singh/Vaishali De Sarkar |
| Director | Shivendra Singh Dungarpur |
| Producer | Kiran |
| Sound Design/Arrangement | Darshan |
| Music Artist/Title | Rajat Dholakia |
| Art Director | Amardeep Singh/Naren Kaimal |
| Lighting | P.s.vinod |
| Post Production | Sally |
To inspire people to be brave in everyday life, we had to give them a motivating reason why. 'Free mein izzat' (Respect for free), from those around you, turned out to be that idea. In this execution a brave old woman who runs a roadside tea-stall, receives an unusual honour from an army contingent that's out marching.