| Title | THE RIDE |
| Brand | TAC |
| Product / Service | MOTORCYCLE SAFETY AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | CURIOUS FILM Sydney, AUSTRALIA |
| Entrant Company: | CURIOUS FILM Sydney, AUSTRALIA |
| Advertising Agency: | GREY MELBOURNE, AUSTRALIA |
| Production Company: | CURIOUS FILM Sydney, AUSTRALIA |
Credits | |
| Creative Director | Nigel Dawson/Ant Shannon |
| Copywriter | Nigel Dawson |
| Agency Producer | Sandi Gracin |
| Account Supervisor | Claudia Mcinerney |
| Director | Lance Kelleher |
| Producer | John Rogers |
| Editor | Danny Tait |
| Sound Design/Arrangement | Song Zu |
| Art Director | Peter Becker |
| Lighting | Peter Menzies Jnr. |
| Post Production | Anne Miles |
Motorcyclists are dramatically over-represented in road trauma. The job in this commercial was to highlight the risks and put the responsibility for reducing squarely onto their shoulders. One seamless ride; five motorcyclists; many risky behaviours.