| Title | VEGETABLE SNACK |
| Brand | GLICO |
| Product / Service | SNACK |
| Category | A01. Food Products |
| Entrant | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
| Entrant Company: | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
| Advertising Agency: | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
| Production Company: | PYRAMID FILM Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Jun Fujishima |
| Executive Creative Director | Jun Fujishima |
| Creative Director | Jun Fujishima |
| Copywriter | Ken Fukunishi |
| Agency Producer | Li Xinrong |
A man is living in an desert island for a long time, and always starving.One day "xiao bing man" who is a supporter of starving man is coming to help him.