| Title | BLACK |
| Brand | OLYMPUS KOREA |
| Product / Service | PEN CAMERA |
| Category | A04. Consumer Electronics |
| Entrant | DIAMOND OGILVY Seoul, KOREA |
| Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
| Advertising Agency: | DIAMOND OGILVY Seoul, KOREA |
| Production Company: | DALI PICTURES Seoul, KOREA |
Credits | |
| Executive Creative Director | Wain Choi |
| Creative Director | Junho Jang |
| Copywriter | Yunna Lee |
| Agency Producer | Jongkyu Kan |
| Director | Changwon Moon |
| Art Director | Sungho Bae/Yoori Ahn |
DSLR is very big with a mirror reflection system and only black color. Compared with DSLR, PEN has a Micro Four-thirds system without mirror and white&silver design. So agency developed creatives with 'Mirrorless' and 'Un-black'.