| Title | MOTHER |
| Brand | TACHONG BANK |
| Product / Service | BANK |
| Category | A15. Corporate Image |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Jennifer Hu |
| Creative Director | Jennifer Hu |
| Copywriter | Thanonchai Sornsriwichai/Jennifer Hu/Matt Chen/Elma Lin |
| Agency Producer | Abby Ku |
| Planner | Oliver Tsai |
| Account Manager | Anchored Chen/Melody Chen/Giovanna Chan |
| Director | Thanonchai Sornsriwichai |
| Art Director | Leah Chen |
'Ta Chong' bank actually means 'People' bank. Through this commercial, TC Bank wants to convey that it understands, identifies and strongly support Taiwanese people. Furthermore, TC Bank has tried to build a bank which embraces the genuine Taiwanese sprit.